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CASE STUDY

Strategy, Naming & Brand Identity for Spherica Geodesic Domes

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SPHERICA is a newly founded Bulgarian company with an environmental and well-being centric approach. It is specialized in the design, manufacture and construction of geodesic dome structures for both commercial and personal applications. Our work on the project began from scratch… with the naming of the company.

The Challenge

Rarely do we get the opportunity to develop a new brand from the blank sheet itself, by giving it a name, shape and form in the direction we find best. The task may seem a bit overwhelming for a lone freelance designer, but our team has a vast experience with naming and branding projects. So, we took it eagerly.

Our Approach

Starting with the name of the company, we went through three stages. As with most good projects, this one too started with thorough research of the product, the market, and the competition. The second phase was the internal brainstorming sessions, where we generated a broad list of proposals. The third step was narrowing down the selection to just a few good names. Each of them checked for potential trademark registration, domain purchase and a draft idea for visual development.

The Solution

Considering the target market of the brand – Bulgaria, we had a clear winner with SPHERICA and the “C” shaped logo, coming from the first letter of the Cyrillic brand name “СФЕРИКА”. This decision was made due to the fact that the first letter of the brand is the most common one to be associated with.

Engagement

The graphical style had to be very simplistic, stripped off from unnecessary elements and ornaments. This is essentially what the brand offers – a holistic experience without too much complexity. And the angular oval shape of the logotype represents accurately a geodesic dome structure..

“The website and tools you’ve given us are killing it in lead generation, and our AdWords click-through and conversion rates are going great”

Gencho Genchev
CEO of Spherica

Reception

If you’re interested in geodesic domes and want to discover more about it’s
amazing applications, check out their website at 

www.spherica.bg

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