We’re happy to announce the new visual identity of Avram Golemechkov’s first hair saloon! Creating the logo and the branding for the venue was a complex, but delightful task. Working with a creative client can be a challenge, but it’s worth it. In the process we learned a lot, broadening visual thinking.
The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community.
Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.
“The website and tools you’ve given us are killing it in lead generation, and our AdWords click-through and conversion rates are going great”
After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.